trend alert: fall 'it' colour royal purple

I love purple. It's just so rich and elegant. Needless to say, I'm quite excited to see it popping up in Fall collections.

From American Eagle

to Juicy Couture

to Juliana Jabour (LOVE her.)

I actually just bought the most gorgeous purple pashmina from (don't judge me) Liz Claiborne. The colour is absolutely divine.

Purple is my new favourite colour.


Pictures (respectfully) stolen from: AE.com, RevolveClothing.com, ShopBop.com